Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist is responsible for planning, executing, and optimizing online marketing strategies to increase brand awareness, generate leads, and drive business growth. This role requires strong analytical, creative, and technical skills to manage digital platforms effectively while working in a remote environment in line with Sri Lankan employment regulations.

Key Responsibilities

• Develop and implement digital marketing campaigns across channels (social media, email, search engines, and display advertising)
• Manage and optimize paid advertising campaigns (Google Ads, social media ads)
• Perform keyword research and implement SEO strategies to improve website ranking
• Create, schedule, and manage engaging content across digital platforms
• Monitor, analyze, and report on campaign performance using analytics tools
• Manage company social media accounts and ensure consistent brand messaging
• Collaborate with design, content, and sales teams to align marketing efforts
• Conduct market and competitor research to identify trends and opportunities
• Optimize website content and user experience for better conversion rates